Landstrom's - The Original Black Hills Gold, Since 1878

The perpetual crown worn each year by Miss Rodeo America is the property of Landstrom's Original Black Hills Gold Creations.  A new crown was created in 2000 and was worn for the first time by Miss Rodeo America 2001, Tara Graham.  The new tiara is a duplicate of the to previous crowns, the first of which is now on display in the PRCA Hall of Fame in Colorado Springs, Colorado.  The second tiara is now retired at Landstrom's headquarters in Rapid City, South Dakota.  The crowns are made of Black Hills Gold, Alexandrites, Pearls and other precious stones and have been made available to the Miss Rodeo America Pageant each year since 1965.  Landstrom's awards each contestant a special handcrafted pendent resembling a piece of the crown and presents the reigning Miss Rodeo America a beautiful collection of Original Black Hills Gold Jewelry to compliment the tiara.